Most Memorable Promotional Products...

Jun 26, 2014 by

Which promo items received in the last 12 months are recalled? (Respondents were asked to recall up to 4 promotional items received in the past 12 months) Wearables 41% Writing Instruments 35% Drinkware 19% Sporting Goods/Leisure Products/Travel 15% Accessories 13% Personal/Pocket-Purse Products 13% Bags 12% Recognition Awards/Jewelry/Clocks/Watches/ Key Chains 12% Desk/Office/Business Accessories 11% Housewares/Tools 7% Food Gifts 6% Electronic Devices & Accessories 5% Calendars/Planners 5% Computer Products 5% Health & Safety Products  5% Buttons/Badges/Ribbons/Stickers/Magnets 2% Other 10% Shop our store for your next most memorable promotional product, call us directly to discuss your project or request a quote...

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Promotional Products Have Positive Impact on Consumer Attitude...

Jun 26, 2014 by

PPAI Research Study conducted in 2012 indicated: Relationship with Advertiser & Business Impact Nearly six in 10 consumers received promotional products from a business establishment or at trade shows, conferences or conventions. Consumers were well aware of the advertisers’ intentions: to advertise or promote a product, a business or a cause (55%). Promotional products are also given away to thank consumers for their business (16%) or to directly drive sales as purchase incentives (10%). Most consumers (88%) were familiar with the advertiser before receiving promotional items. Advertisers were able to cause the most favorable impression among consumers who were familiar with them. However, regardless of awareness, promotional products had a positive impact on impressions about the advertisers. Before receiving the promotional products, about half of the consumers had done business with the advertiser (55%)....

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Consumers Really Do Keep and Use Promotional Products...

Jun 26, 2014 by

PPAI Research Study conducted in 2012 indicated: Usage of Promotional Products Eight in 10 consumers own between one and 10 promotional products, six in 10 keep them for up to two years, and about half (53%) use a promo item at least once a week or more often. The main reason for keeping a promotional product is usefulness. Ranking higher in usefulness are Computer Products (100%), Health & Safety Products (100%), and Writing Instruments (91%).  Sporting Goods/Leisure Products/Travel Accessories (24%), Housewares/Tools (21%) and Wearables (23%) are more often kept because of their perceived attractiveness. The top categories of promotional products kept because they can be used for contact information reference are Buttons/Badges/Ribbons/Stickers/Magnets (33%), Electronic Devices & Accessories (29%) and Computer Products (23%). However, promotional products are not often used for contact information reference. Only...

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Promotional Products Support Brand Recall...

Jun 26, 2014 by

The Promotional Products Association International (PPAI) Ad recall study was first conducted in 1992 with the goal of understanding how promotional products are used to support PPAI’s members in their business growth efforts. The study was repeated again in 1999, 2004, and 2012. The results from the latter installment of this research are reported here. Seven in 10 consumers recalled receiving at least one promotional product in the past 12 months. A similar finding was observed in previous studies. Among those who recalled receiving promotional products, 70% recalled receiving two or more items. Recall of the advertiser and message behind the first promotional item recalled are very high. While 88% recalled the advertiser from a promotional product received in the past 12 months, 71% recalled advertisers on a newspaper or magazine read a week...

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