Promotional Products Support Brand Recall...

Jun 26, 2014 by

The Promotional Products Association International (PPAI) Ad recall study was first conducted in 1992 with the goal of understanding how promotional products are used to support PPAI’s members in their business growth efforts. The study was repeated again in 1999, 2004, and 2012. The results from the latter installment of this research are reported here. Seven in 10 consumers recalled receiving at least one promotional product in the past 12 months. A similar finding was observed in previous studies. Among those who recalled receiving promotional products, 70% recalled receiving two or more items. Recall of the advertiser and message behind the first promotional item recalled are very high. While 88% recalled the advertiser from a promotional product received in the past 12 months, 71% recalled advertisers on a newspaper or magazine read a week...

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