Promotional Products Have Positive Impact on Consumer Attitude...

Jun 26, 2014 by

PPAI Research Study conducted in 2012 indicated: Relationship with Advertiser & Business Impact Nearly six in 10 consumers received promotional products from a business establishment or at trade shows, conferences or conventions. Consumers were well aware of the advertisers’ intentions: to advertise or promote a product, a business or a cause (55%). Promotional products are also given away to thank consumers for their business (16%) or to directly drive sales as purchase incentives (10%). Most consumers (88%) were familiar with the advertiser before receiving promotional items. Advertisers were able to cause the most favorable impression among consumers who were familiar with them. However, regardless of awareness, promotional products had a positive impact on impressions about the advertisers. Before receiving the promotional products, about half of the consumers had done business with the advertiser (55%)....

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